PR Services for NLIMS
CIL was engaged to execute a comprehensive public relations strategy for the National Land Information Management System (NLIMS) — a flagship programme by the Ministry of Lands and Physical Planning to digitise land records and modernise land management in Kenya. Our goal was to build the NLIMS brand, create awareness, and drive adoption of the platform.
Execution
We developed a full brand identity, including the logo, slogan, and visual guidelines to ensure consistent communication. CIL rolled out a multi-channel media campaign across television, radio, and digital platforms, supported by animated explainer videos to educate the public.
We also managed the ArdhiSasa launch event, overseeing everything from internal staff training and media engagement to crisis communication and event branding.
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