PR Services for AIDS Healthcare Foundation (AHF)
Cause-Impact Limited (CIL) was contracted to provide PR support for AHF’s country offices across Africa, including Kenya, Uganda, Tanzania, Rwanda, Ethiopia, Malawi, and Zambia. The focus was on enhancing visibility, media engagement, and brand positioning in HIV/AIDS prevention, testing, and treatment.
Execution
Media Relations: Developed media kits, press releases, and op-eds, securing top-tier media coverage. Organised interviews, briefings, and site visits to AHF-supported clinics, enhancing visibility.
Strategic Leadership Positioning: Secured interviews and feature stories to position AHF’s leadership as thought leaders in HIV advocacy.
Content Production: Produced impactful videos, photography, policy briefs, and social media content aligned with health campaigns.
Event Support and Publicity: Managed publicity for events like World AIDS Day and Women’s Day, generating widespread media coverage.
Media Monitoring and Reporting: Monitored media sentiment and emerging HIV/AIDS narratives to adjust strategies effectively.
Social Media Execution: Executed multi-country social media campaigns, managed content calendars, and created engaging visual content. Provided live coverage and analysed performance metrics to optimise campaigns.
Influencer Management: Engaged influencers to amplify AHF’s campaigns, ensuring alignment with key messages.
Mentions
Release
Events