Communication strategy for the Uwiano Platform for Peace (2016-2017)
Cause-Impact Limited (CIL) was proudly contracted for the second consecutive year to design and execute the media and communication strategy for the Uwiano Platform for Peace (2016-2017). Our mission was clear: to increase visibility, foster engagement, and shape public perception to drive peace and cohesion across Kenya.
Execution
Strategy Development:
We began by conducting a desk review, media content analysis, and digital assessment to understand Uwiano’s current presence. A communication audit and needs assessment helped identify gaps and inform the strategy.
Strategy Execution:
CIL created impactful promotional materials, including posters, flyers, and branded merchandise. We crafted and distributed press releases, opinion pieces, and success stories, securing media interviews across print, radio, and TV. We also tracked coverage and organised press conferences, providing media kits to journalists.
Mentions
Reached
Routes